The social web, i.e. the usage of the web to support the social process, represents a space in which people have the possibility to express and expose their identity (Marcus, Machilek & Schütz 2006) in a social context. For instance people define explicitly their identity by creating user profiles in social network services such as Facebook or LinkedIn or in online dating services (Siibak 2007). By using blogs and expressing opinions, they define more tacit identities.
The disclosure of a person's identity may present a certain number of issues (Nabeth 2006) related to privacy and the undesired disclosure of personal information. However many people adopt strategies allowing them to control the level of disclosure of their personal information online (Tufekci 2008).
Reliability of online identities
The identities that people define in the social web are not necessarily reliable. For example studies have shown that people lie in online dating services. (Epstein 2007) (Hancock, Toma & Ellison 2007). In the case of social network services such as Facebook, companies are even proposing to sell 'friends' as a way to increase a user's visibility, calling into question even more the reliability of a person's 'social identity'
The disclosure of a person's identity may present a certain number of issues (Nabeth 2006) related to privacy and the undesired disclosure of personal information. However many people adopt strategies allowing them to control the level of disclosure of their personal information online (Tufekci 2008).
Reliability of online identities
The identities that people define in the social web are not necessarily reliable. For example studies have shown that people lie in online dating services. (Epstein 2007) (Hancock, Toma & Ellison 2007). In the case of social network services such as Facebook, companies are even proposing to sell 'friends' as a way to increase a user's visibility, calling into question even more the reliability of a person's 'social identity'
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